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What is Positive Affirmations

Chapter 4
Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
Positive words or phrases that you say to yourself repeatedly to have them come to fruition.
Published in Chapter:
Developing a Personal Brand in the Workplace
Copyright: © 2023 |Pages: 27
DOI: 10.4018/978-1-6684-7308-5.ch004
Abstract
The idea of a “personal brand” is crucial to understand how to build a strong reputation as a professional. Personal branding is not just for marketing and products, it is important for individuals to consider how to gain the interest of others. This chapter establishes personal branding as a strong tool for a professional to use both personally and professionally. Topics covered in this chapter include the definition of personal brand, how to establish personal brand, how to maintain a personal brand, the benefits of personal branding, the challenges of personal branding, and strategies to be successful when working on your personal brand. The chapter will conclude by exploring how diversity can impact our own personal brand, and key terms.
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