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What is Primary Activities

Chapter 8
Management and Marketing for Improved Retail Competitiveness and Performance
One of the major components of Porter’s value chain framework, comprising five stages, namely inbound logistics, operation, outbound logistics, marketing and sales, and services.
Published in Chapter:
Digital Transformation of Ticketing Services: A Value Chain Analysis of POPTICKET in Hong Kong
Sin Man Li (The University of Hong Kong, Hong Kong), Apple Hiu Ching Lam (The University of Hong Kong, Hong Kong), and Dickson K. W. Chiu (The University of Hong Kong, Hong Kong)
Copyright: © 2023 |Pages: 24
DOI: 10.4018/978-1-6684-8574-3.ch008
Abstract
Online event ticketing is booming, and the competition in the event ticketing industry is keen. This study analyzes the business environment of ticketing services platforms, especially for newcomers, to provide novel digital transformation solutions. This study selects POPTICKET Limited (PT) as a case for a small online business in Hong Kong. The authors apply the value chain analysis to systematically examine PT's operations and marketing strategies based on an interview with its co-founder and the information retrieved from its website. As a small business started three years ago, this study identified problems mainly caused by a lack of resources. Recommended digital transformation strategies include launching AI services, establishing delivery partnerships, and social media marketing based on the AIDA model. Scant literature has investigated the digitalized online ticketing industry, especially in the market of East Asia.
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Chapter 10
Computer Aided Facility Management (CAFM) as a New Branch of Decision Making Support Technologies in the Field of Facility Management
Primary activities are those that constitute the distinctive and indispensable competence of an organization in its value chain. The distinction between the primary activities and support services is decided by each organization individually; this distinction has to be continuously updated (European Committee for Standardization, 2006).
Published in Chapter: Computer Aided Facility Management (CAFM) as a New Branch of Decision Making Support Technologies in the Field of Facility Management; From: Encyclopedia of Decision Making and Decision Support Technologies
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