Psychological marketing is the conceptualization of marketing, schemes, and positive uses, uses that create positive effects or cause consumer satisfaction. Psychological marketing is a set of psychological techniques, tests, forms that individual transfer contributes to the growth of company’s performance: good image, customer satisfaction, new and repeated purchases.
Published in Chapter:
Psychological Marketing: Self-Marketing Techniques, Integral, Non-Therapeutic, and Autonomous Psychology, Spiritual Marketing, and Business Culture
Vladan Kuzmanović (Faculty of Economics, University of Belgrade, Belgrade, Serbia)
Copyright: © 2023
|Pages: 19
DOI: 10.4018/978-1-6684-5216-5.ch014
Abstract
The chapter discusses some important questions of auto-suggestion, affirmation processes, auto and autonomous psychology, spiritual marketing, and the use of psychological techniques and health management. Psychological marketing is a set of psychological techniques, tests, and forms that individual transfer contributes to the growth of performance: repeated purchases, satisfaction, personal relationships. Auto-psychology is a psychological discipline that deals with individual psychological techniques applied by an individual in order to affirm and achieve individual goals such as happiness, affirmation, satisfaction. Self-marketing or psychological marketing is a set of individual training, psychological tests, techniques, simple rituals, or psychological protocols. Psychological marketing is spiritual marketing that applies positive and psychological practices of Zen, Taoism, Shintoism, Hinduism, and Animism. Some of the main techniques or tools are feng shui, wabi-sabi, trigram, zen office, logo, kōan, breathing techniques, anti-stress therapy, self-control, and yogi office.