is the location-sensitive content sent to the wireless subscriber’s mobile device only when the subscriber explicitly requests for. Such pull-based LBS may be seen in some ‘on demand’ services where the user dials or signals a service provider for specific information / service such as the nearby points of interest. In this approach, location information is ephemeral and useful only to complete the transaction requested.
Published in Chapter:
The Personalization Privacy Paradox: Mobile Customers' Perceptions of Push-Based vs. Pull-Based Location Commerce
Heng Xu (Pennsylvania State University, USA), John M. Carroll (Pennsylvania State University, USA), and Mary Beth Rosson (Pennsylvania State University, USA)
Copyright: © 2010
|Pages: 10
DOI: 10.4018/978-1-61520-611-7.ch078
Abstract
Recent advances in positioning technologies, such as global positioning systems and cellular triangulation techniques, have not only provided consumers with unprecedented accessibility to network services while on the move, but also enabled the localization of services (Bellavista, Kupper, & Helal, 2008). Locatability, that is, the ability of mobile hosts to determine the current physical location of wireless devices, is thus the key enabler of an alluring mobile business operation (Junglas & Watson, 2003). In the literature, commercial location-sensitive applications and services that utilize geographical positioning information to provide value-added services are generally termed location-based services (LBS), marketed under terms like ‘Location-Commerce’ or ‘L-Commerce’ (Barnes, 2003).