What is Sales Techniques

In the 21st century, increasing technological opportunities and globalization has affected tourism mobility significantly. The purpose of this study is to point out the increasing importance of travel agencies and tour operators that have important functions in the distribution of touristic products and to evaluate the marketing strategies used by travel agencies in the world today where human mobility has gained momentum. In this respect, secondary data have been used, and a critical literature review has been conducted. The marketing strategies used by travel agencies and the technologies related to these strategies have been reviewed. From this point, among the marketing strategies used by travel agencies, market segmentation strategies, growth strategies, competitive strategies, market share strategies, and product life cycle strategies have been addressed. Then, new technologies such as central reservation systems, the WAP technology, and digital broadcasting, which are used in the marketing strategies of agencies, have been evaluated. Finally, the sales techniques that agencies use in their marketing strategies have been reviewed.