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What is Shopping

Multilevel Approach to Competitiveness in the Global Tourism Industry
the recreational activity of purchasing goods.
Published in Chapter:
Tourist Shopping and Omnichanneling
Alba García-Milon (Universidad de La Rioja, Spain), Emma Juaneda-Ayensa (Universidad de La Rioja, Spain), Cristina Olarte-Pascual (Universidad de La Rioja, Spain), and Jorge Pelegrín-Borondo (Universidad de La Rioja, Spain)
DOI: 10.4018/978-1-7998-0365-2.ch006
Abstract
In recent years new technologies have increased access to information and, as a result, many channels can be used in an integrated and combined way. Omnichannel strategies have emerged in shopping which allow consumers to have integrative and holistic experiences. This trend, in addition to its influence on the general consumer, has implications for tourists who can take advantage of different channels in their costumer journeys through adopting omnichannel behaviors. Due to the importance of omnichanneling and tourist shopping, and the fact that no studies examine them in conjunction, this theoretical chapter aims to launch this research line; future research lines are presented to improve the retail sector and tourists' shopping experiences.
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More Results
Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles
a shopper’s focused exploration of a retail environment in search of a particular product or type of product; distinct from browsing based on the shopper’s thought process and intent
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A Study of Virtual Trial Room
Shopping is an activity in which a customer browsers the available goods or services presented by one or more retailers with the intent to purchase a suitable selection of them.
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