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What is Role of Business School

Chapter 13
Accelerating Knowledge Sharing, Creativity, and Innovation Through Business Tourism
The main objective of business schools is to develop graduates who are capable to develop critical and creative thinking which would be transformed into efficient and innovative business practices in the domain of tourism.
Published in Chapter:
Signifying Business Tourism Through Knowledge Sharing and Innovation Processes
Nabila Tanvir (National Textile University, Faisalabad, Pakistan) and Sajjad Ahmed Baig (National Textile University, Faisalabad, Pakistan)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-3142-6.ch013
Abstract
The main objective of this chapter is to highlight the significance of business tourism in the global village where the advanced technologies are utilizing for knowledge sharing and implementing innovation to attract the potential customers effectively and enhance the profitability of tourism industry. It also reviews how the professionals are developed by business schools, which are offering degree programs in tourism. With the growing popularity of tourism industry, there is a need for producing graduates in tourism who may perform excellently in launching innovations through effective knowledge sharing processes. It also discusses how knowledge sharing and innovation play an instrumental role in meeting the challenging demands of the potential clients of the tourism industry.
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