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What is Situational Crisis Communication Theory (SCCT)

Chapter 1
Basic Communication and Assessment Prerequisites for the New Normal of Education
A theory that sustains that the information about past crisis can influence the cognitive representation on the current crisis. The most powerful argument of the theory includes the reason to protect the organizational reputation. The management of different crisis type (victim crisis cluster, accidental crisis cluster, intentional crisis cluster) involves taking into account the causal attribution of crisis (stability, external control and personal control/locus) and the optimal communication.
Published in Chapter:
Communication and Social Dissonance: Alerts and Chronic Conditions Around the World
Victorița Trif (Faculty of Psychology and Education Sciences, University of Bucharest, Romania)
Copyright: © 2022 |Pages: 22
DOI: 10.4018/978-1-7998-8247-3.ch001
Abstract
This chapter aims to identify the new patterns of communication generated by the COVID-19 crisis and to explain the mechanisms involved within remote communication. In this chronic crisis, the social context is distorted, and the communication map based on interpersonal relationships has been transformed in an imprecise mirror of conflicts without the possibility to solve the gaps of communication by the oldest tactics, principles, or communication techniques from the literature in the fieldwork.
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