Are online platforms where content is created by users themselves using Web 2.0 technologies that facilitate the editing, publication and exchange of information. Social media can take many different forms, including Internet forums, personality blogs, social blogs, wikis, podcasts, photos and videos. Examples of social media include Wikipedia (reference), Facebook (social networking), Last.fm (personal music), YouTube (video sharing), Second Life (virtual reality), Flickr (photo sharing) and Twitter (microblogging and social networks). Many of these services may in turn be integrated into social networks as aggregation platforms.
Published in Chapter:
Visibility of the Airport Sector: Web 2.0 and Social Communication Networks
Arturo Haro de Rosario (University of Almería, Spain), Carmen Caba Pérez (University of Almería, Spain), and María del Mar Sánchez Cañadas (University of Almería, Spain)
Copyright: © 2014
|Pages: 16
DOI: 10.4018/978-1-4666-4373-4.ch024
Abstract
The aim of this chapter is to analyse the use of social communication media and Web 2.0 tools at airports to determine whether these technologies are being used as a means of raising the airports’ visibility, enhancing their level of e-participation and improving corporate dialogue. In addition, the authors seek to determine which variables influence the use and development of these tools. The results obtained reveal a moderate use of Web 2.0 tools by airports, with the most noteworthy finding being their presence in social networks and the use of the latter as channels through which to increase e-participation.