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What is Social Factors

Handbook of Research on Consumerism and Buying Behavior in Developing Nations
Factors that revolve around how people relate with one another in the society.
Published in Chapter:
Consumers Attitudes towards Debt: Empirical Evidence from Morocco
Nicolas Hamelin (S. P. Jain School of Global Management, UAE), Ayantunji Gbadamosi (University of East London, UK), Sofia Mohaouchane (Al-Akhawayn University, Morocco), and Imane Benelkaid (Al-Akhawayn University, Morocco)
DOI: 10.4018/978-1-5225-0282-1.ch003
Abstract
The purpose of this study is to depict the attitude of Moroccan consumers towards the concept of debt, as well as examine factors triggering their intentions to get a loan. A sample of 310 Moroccans was selected across four cities of the country, namely: Fes, Meknes, Rabat, and Casablanca. Social factors are critically analyzed to understand why the Moroccans' debt has accumulated considerably despite the fact that many of the respondents who are Muslims find interest based loans religiously unacceptable. This research reveals that because respondents view themselves as limited in options, they see financing purchases through debt as a viable solution. The study shows that Moroccans are willing to take loans specifically for education, housing and cars. This study concluded that loans permit some people to be socially accepted and allows them to enjoy life. The implications of the study are discussed in the chapter.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Understanding Teenage Pregnancy in the South African Context
Social health issues caused by external stressors like family, school, peer pressure.
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Consumer Behaviour in Developing Nations: A Conceptual Overview
Factors that relate to the consumer’s interaction with other people and influence his or her consumption choices.
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Factors Contributing of Ageing: Factors in Ageing
Social factors are those causes where the individual is affected by social support, social networking, etc.
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A Conceptual Overview of Consumer Behavior in the Contemporary Developing Nations
Factors that relate to the consumer’s interaction with other people and influence his or her consumption choices.
Full Text Chapter Download: US $37.50 Add to Cart
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