What is Social Media as Medium of Connection

The converging, digitized, disruptive, and globalized world is transforming the way society exists and human beings live. These changes have helped us to collaborate and contribute in exciting and unforeseen ways by creating connected societies worldwide. Technology drives growth across industries and connects people thereby promoting further opportunities and changing the standard of living. IoT has enabled connectivity among people exponentially and advancement in the speed of internet connections have improved accessibility among users to acquire information and services worldwide around the clock. In many parts of the world, the internet has established itself as the primary medium to connect the societies. Digital transformation has made it essential for enterprises for changing their strategies to make sure that they are connected all the time virtually. This has enabled development of new and innovative approaches in education, healthcare, public service entertainment, etc. The aim of this chapter is to provide an overview of the concept of connected societies and its importance.