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What is Social Welfare Corporations

Chapter 11
Handbook of Research on Emerging Business Models and the New World Economic Order
They are social enterprises focused on providing job choices for the disabled to satisfy their life demands.
Published in Chapter:
Social Enterprise Awareness, Perception, and Purchase Influence in South East China: A Benchmark for Further Study
Mingyi Chen (University of Edinburgh, UK), Jiawei Feng (University of Warwick, UK), Rob Kim Marjerison (Wenzhou-Kean University, China), and Rongjuan Chen (Wenzhou-Kean University, China)
Copyright: © 2022 |Pages: 28
DOI: 10.4018/978-1-7998-7689-2.ch011
Abstract
This study aims to explore awareness and interest in social enterprises in China and in doing so provide a benchmark for comparison with future research on the topic. There is a shortage of evidence in the previous literature with which to compare the present situation, but the regulatory emphasis and resources presently dedicated by the Chinese government to social enterprises makes research in this area relevant and makes it likely that the development of social enterprises would have an upward trend in awareness and interest. Primary data was collected from over 600 online surveys which measured awareness, purchase intention, and purchase motivation before and during the first year of the COVID-19 pandemic. The findings of this chapter may contribute to future research on the trends of social enterprise awareness and interest in China and may also be of interest to those with an interest in social entrepreneurship.
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