What is Strategic Fit

Addressed in this conceptual contribution is the use of Social Networking Technologies in the context of support for development of sustainable business practices, specifically the use of these technologies in a radical way to create information flows within the business and from external bodies, that effectively call into question the purpose, values, products, technologies, et cetera of the enterprise. This radical application is needed as part of a process of developing agility. Agility will be required in the future when businesses need to make significant adaptations to the way that they operate. Such fundamental changes in operation will be driven by the complexities of the structural changes in the business environment directly linked with climate change and other problems (e.g. security of energy supplies). Some of the complexities of these structural changes are discussed, along with key issues relating to paradigms, the social shaping of technology, agility, and the proposed application.