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What is Strategic Positioning

Narratives and Strategies of Effective Leadership in Community Colleges
The process of establishing and maintaining a distinct identity and role for an organization in its market or industry. In the context of JJC, it refers to how the college aligns its mission and capabilities with the evolving needs of its community.
Published in Chapter:
How Joliet Junior College Leaders Use Design-Thinking to Create and Implement Major Initiatives
Clyne G. H. Namuo (Joliet Junior College, USA), Yolanda Farmer (Joliet Junior College, USA), and Kelly Rohder-Tonelli (Joliet Junior College, USA)
DOI: 10.4018/979-8-3693-1790-7.ch006
Abstract
Joliet Junior College (JJC), founded in 1901, holds the distinguished title of being the first public community college in the United States. Its establishment marked the inception of an educational revolution, aimed at providing accessible higher education to a broader, localized demographic. Initially conceptualized by William Rainey Harper, JJC set the foundation for a national movement, creating pathways for students to pursue higher education in a community-centric environment. This chapter delves into the history and pioneering spirit of JJC, exploring its early challenges and curriculum development, its role as a blueprint for subsequent community colleges, and its ongoing commitment to innovation and strategic resilience in the face of evolving educational landscapes, namely through design-thinking methodologies to impact strategic positioning.
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