A technological method do deliver cultural, informative and/or of entertainment content in a continuous way, from a particular provider to a subscriber computer, TV, or mobile device via an internet connection.
Published in Chapter:
Consumption of Artistic and Cultural Products in the Pandemic and the Influence of Technology: Evidence From Brazil
Josmar Andrade (Universidade de Sao Paulo, Brazil), Julia Aparecida Bibiano Ramos (Universidade de Sao Paulo, Brazil), and Giovanna Bezerra Boava (Universidade de Sao Paulo, Brazil)
Copyright: © 2022
|Pages: 23
DOI: 10.4018/978-1-7998-9227-4.ch007
Abstract
This study investigates the changes that took place in the consumption patterns of art and artistic products during the coronavirus pandemic events in 2020 in Brazil. Data from a sample of 615 respondents indicated that, isolated in their homes, people reported an increase in the consumption of this type of offer, motivated by the need for entertainment and of “spending time.” The audiovisual content mediated by technology (music, movies, series and television programs) showed a significant growth in consumption, with a decrease of modalities normally associated with live experiences, such as dance, theatrical performances, and exhibitions of visual arts and photographs. Evidence was also found that certain sociodemographic profiles (women and younger people) present greater intensity level of consumption of artistic and cultural products, as well as that some dimensions of involvement with art and culture, “assuredness in choice” and ” relevance,” may also be associated with changes in the consumption behavior.