What is Subliminal Advertising

The use of neuroscience techniques in marketing is known as neuroscience marketing. This emerging marketing field uses medical technology to study how the brain reacts to stimuli related to marketing. In essence, neuroscience marketing is a technique that aids businesses in investigating consumer purchasing behavior. Marketers can explore why customers make their own decisions by measuring a consumer's preference based on activity in specific brain regions. The use of neuromarketing strategies in advertising and packaging design tactics is covered in this chapter, along with how they allow marketers to exert a pre-established emotional effect.