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What is Voluntary Chain

Chapter 7
Frameworks and Cases on Evolutional Supply Chain
A voluntary association of independent retailers working together to achieve economies of scale in buying, advertising, etc.
Published in Chapter:
Supply Chain Management of Seven-Eleven Japan
Nobuaki Ishikawa (Sakushin Gakuin University, Japan)
Copyright: © 2022 |Pages: 15
DOI: 10.4018/978-1-7998-9800-9.ch007
Abstract
In this chapter, the supply chain management of Seven-Eleven Japan, the most successful convenience store in Japan, will be taken as a case study. First, the establishment and development of the convenience store industry in Japan (which has always been led by Seven-Eleven) will be described. Next, the characteristics of Seven-Eleven Japan and how it has been accepted by customers will be discussed. Finally, the future prospects of the convenience store industry and Seven-Eleven will be discussed.
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