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What is Simu ya Jamii

Chapter 10
Cases on Corporate Social Responsibility and Contemporary Issues in Organizations
One of the first products of Safaricom Limited, which was a community phone, used by those who could not afford a mobile at the time.
Published in Chapter:
Sustainable Development Goals: The Case of Safaricom Limited
Annex Nafula Wamalwa (University of Nicosia, Cyprus)
Copyright: © 2019 |Pages: 17
DOI: 10.4018/978-1-5225-7715-7.ch010
Abstract
Safaricom Limited is a telecommunications company, the largest mobile operator in Kenya, serving over 20 million customers and occupying two-thirds of the market share in the industry. The company strives to push the boundaries of conventional ways of doing business by focusing on value creation to the society, economy, and environment of Kenya by incorporating the top-down, bottom-up approach to integrate the SDGs into its corporate strategy and its corporate social responsibility projects. The mission of the company is transforming lives, and this is evident from its operations and investing resources in sustainable projects.
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