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What is Consumption Habit

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
A learned behavioural response that has become associated with a frequently repeated situation.
Published in Chapter:
Sustainable Food Consumption Macro Issues: Case Study of Latvian Consumer Behaviour
Skaidrite Dzene (Latvia University of Agriculture, Latvia), Aija Eglite (Latvia University of Agriculture, Latvia), and Gunta Grinberga-Zalite (Latvia University of Agriculture, Latvia)
DOI: 10.4018/978-1-4666-5880-6.ch008
The chapter presents an analysis of food consumption macro issues in Latvia. The authors have aggregated scientific literature on various aspects of consumption with an emphasis on sustainable consumption fundamental issues. The purpose of the chapter is to characterise the factors affecting consumer behaviour in food consumption and identify the profiles of the sustainable and unsustainable consumer in Latvia. In scope of the research, the authors have performed analysis of business cycle effects on consumption as well as effects of the state support to promote sustainable food consumption. The empirical research aims to study the present and potential behaviours of consumers, identifying their attitudes and intentions towards purchasing sustainable food products.
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