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What is Sustainable heritage tourism development

Chapter 9
Sustainable Growth Strategies for Entrepreneurial Venture Tourism and Regional Development
tourism development that meets the present needs of tourists with minimal environmental impacts on the local attractions and communities.
Published in Chapter:
Digital Protection of Traditional Villages for Sustainable Heritage Tourism: A Case Study on Qiqiao Ancient Village, China
Yixin Zuo (The University of Hong Kong, Hong Kong), Apple Hiu Ching Lam (The University of Hong Kong, Hong Kong), and Dickson K. W. Chiu (The University of Hong Kong, Hong Kong)
Copyright: © 2023 |Pages: 23
DOI: 10.4018/978-1-6684-6055-9.ch009
Abstract
Similar to the plight of other traditional villages, Qiqiao Ancient Village is declining under the impact of urbanization and the devastation of modernization. Qiqiao is chosen as the case study as it is the second-largest settlement of Confucian descendants, with a rich cultural heritage. In recent years, the local government has taken measures such as cultural heritage restoration and tourism development to protect their traditional village, but the result is unsatisfactory. By field observation and interviewing three groups of stakeholders, the protection project manager, villagers, and tourists, this research analyzed the current situation of Qiqiao and digital protection applications for its heritage tourism to reveal some recent problems. Considering the local economic and technological conditions, this research suggested digital solutions for similar traditional villages in protection projects for sustainable heritage tourism.
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