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What is Tea Party Movement

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
Populist extreme right-wing political movement born in the United States in 2009 and ideologically focused on reducing government intervention in the economy.
Published in Chapter:
“A Narrative of Impending Tyranny”: Ideological Extremism and Internet Use in the Tea Party Movement
Antonio Pineda (University of Seville, Spain) and Bianca Sánchez-Gutiérrez (University of Seville, Spain)
DOI: 10.4018/978-1-7998-3119-8.ch017
Abstract
Communication and the media count among the means political movements employ in order to influence public opinion. This chapter focuses on the use of internet communication by the Tea Party, a radical movement that re-energized the American right-wing. The authors aim to shed light on the ideological discourse of the Tea Party and its strategic use of online media. The analysis of the Tea Party's discourse is performed in light of the specific ideological tenets and the reactionary narrative that inspire the movement. The study indicates that a consistently “on-message” anti-government libertarianism has found a new outlet on the internet.
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