What is Unique Experience

Food production and consumption have shown significant changes in the recent past. These phenomena reflect on the restaurant industry, which is a major setting for food consumption. Restaurant customers now are more concerned about their health, more value conscious, digitally involved, demanding for more convenient and individualized service, and above all not only expect a meal but a “unique experience” from a restaurant. All these factors present challenges for businesses and oblige them to adapt their strategies and policies accordingly. Restaurant characteristics affecting customer choice is an extensively researched subject. The current trends shaping customers' lifestyles and preferences have made it necessary to update and make modifications to the restaurant choice criteria used in prior research. Restaurant managers also must identify the new customer needs and expectations. Up-to-date research will provide valuable information to businesses in this area to adapt their strategies accordingly and ensure the sustainability of their business.