An amusement park in which landscaping, buildings, and attractions are based on one or more specific themes, as jungle wildlife, fairy tales etc.
Published in Chapter:
Future Opportunities in Imagineering Management
Sonika Suman (Savitribai Phule Pune University, India) and Mattew Kuofie (Saint Leo University, USA)
Copyright: © 2021
|Pages: 23
DOI: 10.4018/978-1-7998-8327-2.ch011
Abstract
The question that arises is whether it is possible to train or coach Imagineering or can Imagineering management be built into the curriculum of modern education for its future potential and opportunities. For an answer to the question, it is essential to understand that Imagineering has manifold dimensions like art, craft, science, technology, and commerce or business. Imagineering management, which is a part of human ingenuity, will continue in the future, and the technology management education will facilitate such training through formal education of modern universities. The artists, designers, and engineers work together to bring out various themes of utility in human life, and later those themes are translated into commercial ventures for the purpose of business. Sometimes, the themes of utility will arise out of serendipity. Having understood its potential for business, institutions are coming up with educational curriculum, content, and programs to award degrees like MBAs in Imagineering Management.