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What is Transformational Goals

Quality Management for Competitive Advantage in Global Markets
A set of changes needed to apply to go from current to the desired status with the participation of everyone and supported by the CEO.
Published in Chapter:
A New Continuous Quality Improvement Vision for a Changing Technological Market
Beatriz Olalla-Caballero (Universidad Pontificia de Salamanca, Spain) and Montserrat Mata-Fernández (Universidad de Deusto, Spain)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-5036-6.ch004
Abstract
Continuous quality improvement (CQI) is an essential tool for those information technologies companies (IT) that want to succeed in a competitive and disruptive market, achieving its goals and objectives, obtaining benefits and increasing their market share, or even assuring clients loyalty. Changing the environment and the global economy may affect the purposes of a company and, hence, in the success of the market strategy carried out by the firm. A proper continuous quality improvement model or framework can help a company to follow-up the quality level of products, projects, or services, identifying actions to be developed to be able to have an agile and immediate response among competitors. In this way, a company may be reinforced and may assure its survival in a changing and disruptive environment.
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