The process through which a story is told through multiple platforms (analog and digital media), which leads the user to connect the fragments arranged on these supports to reconstruct the complete narrative, becoming a leading actor in this process. The receiver does not become a pure consumer of the message but rather helps in its construction and dissemination. Through communicative bricolage, you take the content, translate it into your language, and share it with your environment.
Published in Chapter:
Sustainability in Fashion: A Mandatory Approach From Museums
Copyright: © 2024
|Pages: 21
DOI: 10.4018/978-1-6684-9277-2.ch004
Abstract
Museums have left behind their history as mere warehouses, curators, and art exhibitors. Its cultural and educational functions, intrinsically linked to heritage, have expanded. Theoretically, they have become transmedia communication spaces open to everyone and committed to society and, therefore, to sustainability. The commitment now regarding education delves into the issue of learning, a more participatory process than classic education that is unidirectional and with paternalistic nuances. After renewing their concept, where joint work with the community is emphasized, the museums are assuming their new challenge: sustainability, where governance, the environment, and human capital are the axes of work to achieve a better coexistence on the planet. Thus, the museums that have been involved in exhibitions or activities around fashion invest in transferring knowledge about sustainability in this sector.