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What is Vehicle Relationship Management (VRM)

Chapter 1
Encyclopedia of Business Analytics and Optimization
Encompasses telematics and refers to the IT-enabled automation of the interaction between a vehicle’s black box or event data recorder (EDR) and its environment for customer and business advantage.
Published in Chapter:
3-Step Analytics Success with Parsimonious Models
Chris Schlueter Langdon (Peter Drucker School of Management, Claremont Graduate University, California, USA)
Copyright: © 2014 |Pages: 13
DOI: 10.4018/978-1-4666-5202-6.ch001
Full Text Chapter Download: US $37.50 Add to Cart
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