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What is Virtual Banking

Chapter 13
Influencer Marketing Applications Within the Metaverse
A form of banking that primarily operates online or through digital channels, with little or no physical presence. It may also refer to a bank that does not have any physical branches or locations.
Published in Chapter:
Metaverse and Financial Inclusion Opportunities and Risks for the Banking Ecosystem
Doha Lyoussi (Hassan II University, Morocco) and Abdelouahid Kouchih (Faculty of Judicial, Economic, and Social Sciences Ain-Chok, Casablanca, Morocco)
Copyright: © 2023 |Pages: 20
DOI: 10.4018/978-1-6684-8898-0.ch013
Abstract
This chapter examines the potential of metaverse technology to transform the banking industry and promote financial inclusion. It provides an overview of the historical development of metaverse and its potential impact on the banking industry while identifying key opportunities to improve access to financial services, financial education, and customer engagement, as well as potential risks such as exacerbating inequalities and privacy concerns. The chapter also considers the ethical and societal implications of metaverse technology, emphasizing the importance of corporate social responsibility and stakeholder theory for responsible implementation. In conclusion, this chapter offers a comprehensive analysis of the opportunities and risks of metaverse technology for financial inclusion in the banking industry and highlights the need for responsible development and governance as well as stakeholder participation.
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