Sanjeev Kumar

Sanjeev KumarSanjeev Kumar is an accomplished expert in Food and Beverage. He currently holds the positions of Professor at the Lovely Professional University, Punjab, India. With over a decade of experience in the field, food Service Industry, his research focuses on Alcoholic beverages, Event management and Sustainable Management Practices, Metaverse and Artificial Intelligence. He has published more than 35 research papers, articles and chapters in Scopus Indexed, UGC Approved and peer reviewed Journals and books. Dr. Sanjeev Kumar participated and acted as resource person in various National and International conferences, seminars, research workshops and industry talks and his work has been widely cited.

Publications

Utilizing Smart Technology and AI in Hybrid Tourism and Hospitality
Sanjeev Kumar, Mohammad Badruddoza Talukder, Ana Pego. © 2024. 367 pages.
In an era where technology and hospitality converge, the models of travel and lodging are undergoing a transformative shift known as hybrid hospitality. As modern travelers'...
Challenges and Sustainability of Green Finance in the Tourism Industry: Evidence From Bangladesh
Sanjeev Kumar, Mohammad Badruddoza Talukder, Firoj Kabir, Fahmida Kaiser. © 2024. 15 pages.
A country's tourism sector is a vital component of economic growth. It can benefit from 'green finance' by raising the bar for service and increasing its sense of...
Artificial Intelligence as a Promising Technology: Possibilities and Challenges Across Different Areas of Human Life
Shuaibu Chiroma Hassan, Sanjeev Kumar. © 2024. 13 pages.
Artificial intelligence is a global technological phenomenon with a wide range of possibilities to be applied in almost all areas of human life. It simplifies and makes tasks...
AI and Big Data Analytics Revolutionizing Industry 5.0: Unlocking the Power of Smart Manufacturing and Beyond
Shweta Dewangan, Sanjeev Kumar. © 2024. 13 pages.
This study intends to investigate the application of artificial intelligence (AI) technologies in Industry 5.0, concentrating on the joint component that promotes interaction and...
Impact of Assessment on Childhood Education Theories and Practice
Sanjeev Kumar. © 2024. 18 pages.
Different modern early childhood teacher education techniques can be used for a child's development, skills, abilities, and overall well-being. It involves observing...
The Role of Digital Marketing on Customer Engagement in the Hospitality Industry
Sanjeev Kumar. © 2024. 15 pages.
Digital technology plays a vital role in the hospitality sector, which creates a strong relationship with customers and a practical experience. Adopting online digital marketing...
Implications of Blockchain Technology- Based Cryptocurrency in the cloud for the Hospitality Industry
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 19 pages.
In various industries, blockchain technology and cryptocurrencies have gained significant importance. This study delves into the crucial role played by blockchain-based...
Perspectives of Digital Marketing for the Restaurant Industry
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 17 pages.
Digital marketing tactics are now an essential part of the restaurant business. They offer a variety of ways to connect with customers, build a brand, and grow the business. This...
Mindfulness of Digital Detoxification: Healthy Lifestyle in Tourism
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 16 pages.
In this age of advanced technology, the tourism industry is deeply intertwined with mobile devices and online social networks. However, it may harm our mental and physical health...
Voyage Virtuoso: Artificial Intelligence in Transforming Tourism
Geetha Manoharan, C. V. Guru Rao, Sunitha Purushottam Ashtikar, Sanjeev Kumar, M. Nivedha. © 2024. 19 pages.
AI employs complex algorithms and processing power to mimic human reasoning and perform tasks like recognition, interpretation, and decision-making. Artificial intelligence is...
Implication of Artificial Intelligence in Hospitality Marketing
Iva Rani Das, Mohammad Badruddoza Talukder, Sanjeev Kumar. © 2024. 20 pages.
The chapter investigates the impact of artificial intelligence (AI) on marketing strategies in the hospitality industry. It discusses how AI technologies like machine learning...
Food Wastage on the Economic Outcome: Evidence From the Hotel industry
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 13 pages.
The hotel industry is vital to the global economy, but food waste is often overlooked. This issue significantly impacts hotel profitability, sustainability, and overall...
Artificial Intelligence in Business: Negative Social Impacts
Sanjeev Kumar, Mohammad Badruddoza Talukder, Fahmida Kaiser. © 2024. 17 pages.
People who work on artificial intelligence (AI) technologies that directly affect people's social or ethical lives face different types of problems. These include...
Challenges and Future Directions for Promoting Sustainable Gastronomy Tourism
Shazia Waheed, Sanjeev Kumar. © 2024. 16 pages.
In a world where travelers seek genuine and enriching experiences, gastronomy tourism has become an appealing blend of culinary delights and sustainable exploration. This study...
The Development of ChatGPT and Its Implications for the Future of Customer Service in the Hospitality Industry
Mohammad Badruddoza Talukder, Sanjeev Kumar. © 2024. 27 pages.
This chapter summarizes the function that artificial intelligence, especially ChatGPT, plays in providing help to customers in the hotel business. Implementing AI-driven...
Pilgrimage Creative Tourism: A Gateway to Sustainable Development Goals in Bangladesh
Mohammad Badruddoza Talukder, Sanjeev Kumar, Fahmida Kaiser, Md. Nasir Mia. © 2024. 16 pages.
This chapter investigates the possibility that creative tourism based on pilgrimage could serve as a driving force in achieving sustainable development goals (SDGs) in...
Mindful Consumers and New Marketing Strategies for the Restaurant Business: Evidence of Bangladesh
Mohammad Badruddoza Talukder, Sanjeev Kumar, Iva Rani Das. © 2024. 21 pages.
People in Bangladesh know what they want and need to buy, which has changed the food business and made it necessary to use new marketing tactics. People who make purchases with...
Safe Green Hydrogen: Production and Storage as an Emerging Source of Energy for Sustainable Future
Shuaibu Chiroma Hassan, Sanjeev Kumar. © 2024. 11 pages.
Energy has been a vital resource in our daily lives and, simultaneously, one of the worldwide main problems. However, energy is an essential resource in almost everything in our...
Use of Social Media by SMEs in the Tourism Industry
Ankit Dhiraj, Sanjeev Kumar, Divya Rani. © 2023. 13 pages.
The globe is experiencing a significant advancement in modern technology, particularly social networking sites that have been accessible in various industries, including travel...
Social and Emotional Learning: Keys to the Success of E-Learning
Ankit Dhiraj, Sanjeev Kumar, Divya Rani. © 2023. 12 pages.
More than just subject knowledge and exam results are necessary for young people to succeed in school, the workplace, and the community. For young people to realise their full...
Challenges and Advantages of Location-Based Services in Tourism Industries
Sanjeev Kumar, Ankit Dhiraj, Divya Rani. © 2023. 11 pages.
Applications that deal with all services connected to location-based information are known as location-based services (LBSs). This idea is focused on the localization of all...
Metaverse and Cultural Marketing in Hospitality and Tourism
Sanjeev Kumar, Ankit Dhiraj, Shuaibu Chiroma Chiroma Hassan. © 2023. 10 pages.
Metaverse is a thirty-year-old term, but a new formation. Metaverse is termed the 4th era of networking and computing – thereby succeeding mainframes (Ball, 2022). The Chapter...
Application of Metaverse in the Hospitality Industry
Sanjeev Kumar, Ankit Dhiraj, Mushtaq Ahmad Shah, Divya Rani. © 2023. 17 pages.
The chapter's analysis of the possible advantages and disadvantages of the metaverse is centered on studies in the tourist and food and wine industries. Open issues include...
Impact of Digitalization in Higher Education and Smart Learning Techniques
Sanjeev Kumar. © 2023. 10 pages.
In higher education, computers have been utilized for many years. In the last few years, education has become digitalized, where faculty/lab technicians use advanced technology...
Sustainable Development of Bihar Tourism: An Entrepreneurial Opportunity
Ankit Dhiraj, Sanjeev Kumar, Divya Rani. © 2022. 11 pages.
The entrepreneurial opportunity is found in the different segments such as accommodation, recreation and entertainment, transportation, and travel services. Hotels, restaurants...