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What is Offline Shopping

Chapter 8
Adoption and Implementation of AI in Customer Relationship Management
Offline shopping is a traditional way of purchasing services or products by directly visiting to the store/shop/ or vendor.
Published in Chapter:
AI and Customer Experience in the Fashion Industry
Jasmandeep Kaur (Ideal Institute of Management and Technology, Delhi, India), Surabhi Singh (IMS Ghaziabad, India), and Ramanjeet Singh (Amity University, Noida, India)
Copyright: © 2022 |Pages: 12
DOI: 10.4018/978-1-7998-7959-6.ch008
Abstract
This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is turning into a vital part of the customer experience. AI attempts to disclose approaches to interpret with the end goal for organizations to make a genuine use out of them, either online or offline. Thus, with this research, the authors additionally give knowledge on how this experience of AI could be improved in later fashion purchases and how it will undoubtedly be part of the everyday customer experience.
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