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What is International Collaborations

Handbook of Research on Global Supply Chain Management
Cross-border collaborative arrangements between organizations, for example, international supply chain networks, joint ventures, strategic partnerships, and alliances.
Published in Chapter:
An Empirical Investigation of the Role of E-Communication in International Collaborations
Ying Zhang (University of Strathclyde, UK)
Copyright: © 2016 |Pages: 20
DOI: 10.4018/978-1-4666-9639-6.ch005
This chapter addresses the role of e-communication in international collaborations by examining its usage, cultural implications, and impact on trust building. Theoretically, this study is informed by social constructionism (Gergen, 1999; Goffman, 1959). Empirical insights were generated from the qualitative case study of WinCo which was an international collaboration between a UK-based wine and spirits multinational company and their distributors. The findings suggest that different e-communication channels are often used by collaborating partners to enhance the breadth and depth of their communication. New participants tend to enhance the skills of e-communication usage through self-learning, formal educational programs, and support from the company's employee development team. The widespread usage of e-communication impacts on partners' trust building in terms of their mutual perceptions of one another's competence and social bonding. National culture also affects partners' use of e-communication in international collaborative practice.
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