What is Vision Statement

In the literature, it is strongly claimed by some studies that the content of a vision statement may be an appropriate mean to reach some desired individual, group and organizational level results. In addition, the idea relating to vitality of various types of innovation for different sorts of organizations has been supported by findings of many empirical studies. However, these studies that focus on the concept organizational innovation are based on large-sized organization to a great extent. Therefore, this study empirically investigates the effects of vision statements' content on the amount of innovation in the context of Turkish “Small and Medium Sized Enterprises (SMEs). The findings of study indicated that there aren't statistically significant differences between SMEs with innovation oriented vision statement and other SMEs in terms of amount of product innovation. A possible reason behind this finding may be inadequate vision communication. During the chapter, first, the literatures on organizational innovation, vision statements and SMEs are reviewed briefly. Then, these reviews will be followed by the sections of methodology and the findings. The chapter will be ended with the parts of future directions and conclusions that include the originalities and several limitations of this study.