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What is Argument Quality

Chapter 140
Encyclopedia of E-Commerce Development, Implementation, and Management
The audience’s subjective perception of the arguments in the persuasive message as strong and cogent on the one hand versus weak and specious on the other belief that one's own culture is superior to other cultures.
Published in Chapter:
Electronic Word-of-Mouth Communication
Hung-Pin Shih (Hsuan Chuang University, Taiwan)
Copyright: © 2016 |Pages: 12
DOI: 10.4018/978-1-4666-9787-4.ch140
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 64
Dynamics of User-Generated Content in Industry 4.0
eWOM message talks about the quality and strength of the argument which is important.
Published in Chapter: Dynamics of User-Generated Content in Industry 4.0; From: Encyclopedia of Data Science and Machine Learning
Full Text Chapter Download: US $37.50 Add to Cart
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