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What is Boston Consulting Group (BCG)

Chapter 4
Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
Is a global management consulting firm. BCG partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. To succeed, organizations must blend digital and human capabilities. BCG’s diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change through leading-edge management consulting as well as data science, technology and design, digital ventures, and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization to deliver results that help our clients thrive.
Published in Chapter:
How to Deal With Corporations' Complicatedness: A Brazilian Example
Manuel Luiz (Boston Consulting Group, Brazil)
Copyright: © 2020 |Pages: 15
DOI: 10.4018/978-1-7998-3115-0.ch004
Abstract
This chapter discussed how companies in the 21st century need to simplify their internal processes in order to become competitive in the external market and foster productivity. The authors focus the discussion in Brazil, an emerging economy that suffers the effect of globalization (as much as other developed economies) but, at the same time, is plagued by structural factors that hinder the country's competitiveness, a concept that is referred to as “Brazil cost.” The chapter suggests a possible framework to address the need for simplifying the company's internal context and driving performance in order to fight the growing external complexity.
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