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What is Consumer-Generated Content

Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
Online content from blogs, virtual communities, wikis, social networks, collaborative tagging, and media files shared on sites like YouTube and Flickr, the so-called social media.
Published in Chapter:
The Importance of Social Media for the Improvement of the Tourist Experience Offered by Rural Tourism Enterprises: The Case of the Alentejo
Marta Isabel Amaral (Department of Management, Polytechnic Institute of Beja, Portugal) and Ana Isabel Rodrigues (Department of Management, Polytechnic Institute of Beja, Portugal)
DOI: 10.4018/978-1-7998-1947-9.ch018
Social networks and the use of social media have been gaining more and more importance in recent years and have had a very significant impact on the tourism sector. The way this influences activity can be seen in two ways. On the one hand, from the point of view of the consumer himself, especially the way in which tourists access information. On the other hand, social networks are used by tourism companies as a means to support their marketing activities, such as the promotion of tourism products. This chapter explores how rural tourism companies use social media as a way to improve the tourist consumer experience. By assessing managers of the rural tourism businesses in the Alentejo Region, Portugal, the aim is to identify entrepreneurs' perceptions regarding the factors that influence the tourism experience, the use of social media and their relationship with the improvement of the tourist experience and customer loyalty. It is possible to conclude that rural tourism establishments are no longer ignoring the important role of social media in promoting their tourism experiences.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Traveler Decision Making in Online vs. Offline Buying Behavior: A Contrasting Perspective
Consumer-generated content (CGC), alternatively known as user-created content (UCC), is any form of content, such as images, videos, text and audio, that have been posted by users on the internet.
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