What is Counter-Consumerism

Minimalism has become a lifestyle choice for consumers from various cultural backgrounds who are deliberately rejecting the consumerist narratives that drive market-driven lifestyles. This chapter aims to provide a comprehensive review of growing trends in minimalism, emphasizing the defining traits of minimalists, the historical origins of minimalism, and the potential risks it poses to deindustrialization. A bibliographic review method is used to address the interconnected concepts within the specified objectives. The study illuminates the global shift in consumer behaviour by examining the increasing embrace of minimalism in different consumer sectors of the economy. The authors highlight the disruptive capacity of minimalism in various industries and recommend further research to plan a systematic degrowth of unsustainable products and match it with the emerging demand for a minimalism-driven lifestyle. In summary, this chapter emphasizes the potential connections among minimalism, health and wellbeing, and environmental sustainability.