Is a professional that articulates arts, heritage and culture with society, the government, and the private sector with the aim of promoting and protecting the cultural diversity. Is responsible for policies, programs and projects that deliver cultural expressions to communities and spectators and also if it´s the case, they can conduct a creative organization or business.
Published in Chapter:
Cultural and Creative Industries in a VUCA World: Learnings Between Business, Economics, and Arts
Claudia Jimena Peña Bennett (Independent Researcher, Colombia)
Copyright: © 2022
|Pages: 20
DOI: 10.4018/978-1-7998-9301-1.ch013
Abstract
Through business economics, it is possible to analyze the volatile, uncertain, complex, and ambiguous situations surrounding an organization to propose managerial solutions that combat risks and uncertainty. Without a doubt, the answers are already there for decision-making in this type of environment, whereby this chapter adds a proposal for managers to consider facing those situations by reviewing recommendations derived from a creative state of mind. By observing learnings from the artistic world, there´s an option to enrich methodologies for enlisting probabilities, solving a problem, and detecting possible benefits within a misty path. Implementing arts interventions as part of a strategic core program process are enriched with utopians that solve issues with unexpected results.