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What is Destination Competitiveness

Positioning and Branding Tourism Destinations for Global Competitiveness
The ability of a destination to increase visitor arrivals and tourist spending by providing them with satisfying, memorable experiences and doing it in a profitable and sustainable manner which will lead to the well-being of the destination residents and preserve the natural environment or future generations.
Published in Chapter:
Destination Competitiveness: An Antecedent or the Result of Destination Brand Equity?
Philip Wong Pong Weng (Taylor's University, Malaysia)
DOI: 10.4018/978-1-5225-7253-4.ch003
Numerous studies suggest that an increase in a destination's brand equity can lead to greater competitiveness of the destination by influencing consumer behavior through the greater possibility of destination selection, increased destination loyalty, and a willingness to pay more to visit the destination. However, some studies seem to lend support to the reverse causal argument: that certain destination competitiveness attributes can be the antecedents of a destination's brand equity. This chapter posits that destination competitiveness can be classified into two components: (1) “functional attributes” being the antecedent of destination brand equity and (2) “abstract attributes” that is actually influenced by destination brand equity. A Delphi-survey was conducted to assist in the classification of competitiveness attributes into the components of either functional or abstract attributes. Subsequent tests confirm the mediating effect of destination brand equity in the relationship between the functional and abstract attributes.
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The Innovative Social Technologies and Their Impact on Knowledge Management Processes
The rules of competitiveness applied to destinations, which could be countries, regions and cities. The existence of different sectors, users and development strategies is visible.
Full Text Chapter Download: US $37.50 Add to Cart
Full Text Chapter Download: US $37.50 Add to Cart
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