Is a software-based system that securely stores users' payment information and passwords for numerous payment methods and websites. By using a digital wallet, users can complete purchases easily and quickly with near-field communications technology.
Published in Chapter:
What Are the Driving Factors of Purchase Intention of Mutual Funds Through Digital Wallet Platform in Indonesia?
Sevenpri Candra (Management Department, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia) and Kristoforus Hyronimus Andreaw Wirakusuma (Management Department, BINUS Business School, Bina Nusantara University, Jakarta, Indonesia)
Copyright: © 2021
|Pages: 22
DOI: 10.4018/978-1-7998-6477-6.ch010
Abstract
The stability of economic growth can't be separated from the role of domestic and foreign parties. Therefore, it requires participation from various parties to meet the sources of funding or investment financing in realizing equitable economic development. One source of funds that can boost development in Indonesia is through investment. Through technology, investment can be more easily to be offer to consumer and that kind of technology is digital wallet. This research was to analyze the drive factors of consumer purchase intention of mutual fund through digital wallet platform in Indonesia. Questionnaires and sampling with up to 406 respondents was analyzed by using multiple linear regression analysis. This study shows that perceived usefulness, perceived ease of use, consumer innovativeness, ethical awareness, performance expectancy, privacy concern are driving factors. Furthermore, there are several points that should be enhanced to make all of driving factors more impact to influence consumer purchase intention.