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What is Food Fraud

Handbook of Research on Disruptive Innovation and Digital Transformation in Asia
When a company sells the food items with ingredients that are not acceptable by the masses and are against what has been advertised, then the company is said to be indulging in a food fraud.
Published in Chapter:
Blockchain-Based Transparent and Traceable Halal Food Supply Chain Management Systems
Aisha Zahid Junejo (Universiti Teknologi PETRONAS, Malaysia), Manzoor Ahmed Hashmani (Universiti Teknologi PETRONAS, Malaysia), and Abdullah A. Alabdulatif (College of Science and Arts, Qassim University, Saudi Arabia)
DOI: 10.4018/978-1-7998-6477-6.ch023
Abstract
Halal food is gaining attention among Muslims and non-Muslims alike due to its nature of ensuring food is free from any impurities or contamination and hygienically prepared. The growing demand for Halal food has resulted in several food-producing companies to certify their products as Halal. However, with existing supply chains, there is no authenticity of these products being Halal. To ensure Halal food authenticity, the technology of blockchain is proposed as a viable solution. In this chapter, the applicability and usability of blockchain technology in food supply chain management systems is studied and highlighted. The study depicts that how trackability and traceability of the blockchain networks can effectively aid in maintaining the Halal integrity of food products by presenting various use cases. Technological shift for food supply chains over blockchains will result in more transparent, secure, and resilient supply chains. This will bring variety of health and economic benefits to food producing business and consumers.
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