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What is Front-Line Workers

Enhancing Learning Design for Innovative Teaching in Higher Education
“Frontline workers are defined as public-sector staff with some responsibility for delivering products and services, together with engaging with communities as part of their everyday work” ( Durose, 2009 , p.35).
Published in Chapter:
Innovation in the Learning Management System (LMS): Design Elements for Retail Industry Training
Katie Brown (Royal Roads University, Canada)
DOI: 10.4018/978-1-7998-2943-0.ch015
Abstract
This qualitative study identifies design principles and delivery methods best suited for the retail industry with a focus on training front-line workers. This research identifies key design elements to aid retail organizations in choosing an effective online learning solution for their workforce. To provide clear and relevant design recommendations specific to the retail workforce, the scope of the research focused on learner characteristics, e-learning in the workplace, adult learning theory, as well as current design and delivery features available on the market. Through a meta-synthesis of qualitative research, findings indicate a need for soft skill development related to customer interactions. A list of design principles targeting soft skill development of the front-line retail worker is recommended based on both industry and academic research.
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