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What is GrabTaxi

Handbook of Research on International Business and Models for Global Purpose-Driven Companies
Grab Holdings Incorporated, commonly known as Grab or GrabTaxi. It is a multinational ride-hauling company.
Published in Chapter:
A Revolutionary Business Model for Global Purpose-Driven Corporations: Mobility as a Service (MaaS)
Fatma Ince (Mersin University, Turkey)
DOI: 10.4018/978-1-7998-4909-4.ch002
Abstract
Mobility as a service (MaaS) is considered as a new solution to the transport needs, and it makes the travel convenient with large alternatives. This solution has some peerless advantages for individuals and organizations, and it provides not only accessibility and openness but also a quick and unique payment possibility. From this viewpoint, this chapter aims to address the relationship between individuals, organizations, and society according to MaaS. Some technological solutions about MaaS can allow increasing the quality of work and social life widely. Therefore, this chapter provides an overview of MaaS and individuals as a household member, work-force, entrepreneur, and an important part of society because, at the basis of all sectors, there is an individual either as a service provider or as a beneficiary. And the purpose-driven approach of the international corporations reorients the individualistic demands globally.
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