Also known as eco-friendly cosmetics, they are produced using sustainable and environmentally friendly practices. These products are formulated with natural or organic ingredients that are responsibly sourced, and the manufacturing processes used to produce them are designed to minimize waste and reduce environmental impact. Green cosmetics typically use eco-friendly packaging and avoid the use of harmful chemicals and ingredients that can harm the environment.
Published in Chapter:
Green Cosmetics: Determinants of Purchase Intention
Ana Catarina Rodrigues (School of Economics and Management, University of Porto, Portugal),
Paulo Botelho Pires (CEOS, Polytechnic of Porto, Portugal),
Catarina Delgado (School of Economics and Management, University of Porto, Portugal), and
José Duarte Santos (CEOS, ISCAP, Polytechnic of Porto, Portugal)
Copyright: © 2023
|Pages: 27
DOI: 10.4018/978-1-6684-8681-8.ch003
Abstract
This study examined the determinants of purchase intention of green cosmetics, and eight semi-structured interviews were performed to identify them. The determinants identified were environmental awareness, lifestyle, willingness to pay, ethical issues and social and economic justice, cosmetic quality, concern with health, certification labels, trust in the brand, and advertising. Environmental awareness, lifestyle, willingness to pay, quality issues, ethics, and social and economic justice, as well as quality expectations, health concerns, and product knowledge, are the most significant determinants in the intention to purchase green cosmetics. Determinants such as certification labels, brand trust, and advertising are less significant. The research is relevant for the cosmetics industry and its brands to adapt their strategy and product offering to meet consumers' needs and increase the consumption of green cosmetics and can also serve as a basis for the development of new quantitative studies on the purchase intention of green cosmetics.