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What is Sma rt Simplicity Concept

Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior
While complexity is a fact of business life, complicatedness doesn’t have to be. Smart Simplicity, BCG’s innovative approach to solving this issue, can simplify organizations by helping them identify and resolve unnecessary complicatedness and deliver lasting, measurable change. More information in “The Smart Solution to the Productivity Paradox,” BCG article, January 2016, and Yves Morieux and Peter Tollman, Six Simple Rules: How to Manage Complexity without Getting Complicated , Harvard Business School Publishing, 2014. This publication references the work of Herbert A. Simon, who, in 1978, was awarded the Nobel Prize in economics for his “pioneering research into decision-making processes within economic organizations.”
Published in Chapter:
How to Deal With Corporations' Complicatedness: A Brazilian Example
Manuel Luiz (Boston Consulting Group, Brazil)
DOI: 10.4018/978-1-7998-3115-0.ch004
Abstract
This chapter discussed how companies in the 21st century need to simplify their internal processes in order to become competitive in the external market and foster productivity. The authors focus the discussion in Brazil, an emerging economy that suffers the effect of globalization (as much as other developed economies) but, at the same time, is plagued by structural factors that hinder the country's competitiveness, a concept that is referred to as “Brazil cost.” The chapter suggests a possible framework to address the need for simplifying the company's internal context and driving performance in order to fight the growing external complexity.
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