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What is Bandwagon Effect

Examining the Roles of Teachers and Students in Mastering New Technologies
A phenomenon where people do something because other people are doing it.
Published in Chapter:
ICT Adoption Among Higher Education Teachers: A Case Study of a University in the Awareness/Exploration Stage of Blended Learning Adoption
Patrik Pucer (Faculty of Health Sciences, University of Primorska, Slovenia), Šarolta Godnič Vičič (Faculty of Tourism Studies, University of Primorska, Slovenia), and Boštjan Žvanut (Faculty of Health Sciences, University of Primorska, Slovenia)
DOI: 10.4018/978-1-7998-2104-5.ch016
This chapter aims to shed light on university teachers' adoption and use of information communication technologies (ICT) at a university in its awareness/exploration stage of blended learning adoption. The goal was to identify how teachers' attitudes to innovation adoption influences the adoption of ICT for teaching/learning. An online survey showed substantial differences between first adopters and followers regarding the perceived importance of factors affecting ICT adoption (“financial support/stipend” and “the availability of online training for teachers”), and perceived usefulness of learning management system activities (quizzes, discussion boards, and assignments). Identifying first adopters and followers can assist universities in the awareness/exploration stage in recognizing the ways in which first adopters differ from followers and consequently help both groups to facilitate a strategic and optimal ICT adoption and implementation of blended learning.
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Knowledge Engineering Methodology with Examples
A psychological phenomenon whereby people do something primarily because other people are doing it, regardless of their own beliefs, which they may ignore or override. This tendency of people to align their beliefs and behaviors with those of a group is also called “herd mentality.”
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