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What is Implicit Association Test

Enriching Collaboration and Communication in Online Learning Communities
A test to assess implicit attitudes and biases by comparing reactions to associations.
Published in Chapter:
Overcoming Implicit Bias in Collaborative Online Learning Communities
Ludmila T. Battista (Claremont Lincoln University, USA) and Lisa Wright (University of Missouri, USA)
DOI: 10.4018/978-1-5225-9814-5.ch002
Abstract
This chapter will lay the groundwork for exploring implicit bias and the effects in the online higher education environment. The authors will analyze privilege, power, oppression, and institutionalized bias and explore examples in higher education, through both student and faculty perspectives. The chapter will focus on collaborative solutions to a diverse variety of case studies on implicit bias across race, culture, gender, ability, and other dimensions. An emphasis will be placed on reflective analysis and creating collaborative experiences for online students and educators.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Understanding Consumer Behavior Through Eye-Tracking
According to this test, the concepts that have the same segmentation in the human mind automatically recall each other. This technique, which is used to measure the implicit attitudes of individuals, enables the identification of hierarchies by comparing the products. With this technique, reaction times, basic attitudes and evaluations are measured. Brand positioning, categorized segmentation, open packaging features and measurement of using celebrities in ads are within the scope of use.
Full Text Chapter Download: US $37.50 Add to Cart
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