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What is Internet of Behaviors (IoB)

Chapter 6
Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
IoB is a term used to describe the application of technology in monitoring and analyzing human behavior. The data collected through the IoB can be used to gain useful insights into customer preferences and habits. This information can then be used by businesses and organizations to make better decisions and enhance customer satisfaction.
Published in Chapter:
The Role of Internet of Behaviors (IoB) in Digital Marketing
Farid Huseynov (Gebze Technical University, Turkey)
Copyright: © 2023 |Pages: 22
DOI: 10.4018/978-1-6684-7735-9.ch006
Abstract
The internet of behaviors (IoB) refers to the technology that combines the internet of things (IoT), big data analytics, artificial intelligence (AI), along with behavioral science, to collect and analyze data from interconnected physical objects, with the goal of gaining insights into human behavior, needs, interests, and preferences. By analyzing purchasing patterns, consumption behaviors, and demographic interests, IoB uncovers hidden patterns in consumer behaviors. In essence, IoB endeavors to interpret the information gathered from users' online behaviors through the lens of behavioral psychology. This chapter explores the IoB technology and its impact on the digital marketing industry. This chapter discusses several sub-topics, including how businesses are currently implementing IoB in digital marketing and in other fields, the ways IoB can improve the customer experience, ethical and social concerns related to IoB, and the future of IoB in digital marketing. The chapter offers valuable insights for both digital marketing practitioners and researchers.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 16
Stylometry-Based Authorship Identification: An Approach from the Internet of Behaviors Perspective through Contrastive Linguistic Analysis
Referring to the networked connectivity of devices and information for the analysis, understanding, and prediction of human behaviors, which emerges from the Internet of Things (IoT) to connect devices and link data from these devices to human behavior.
Published in Chapter: Stylometry-Based Authorship Identification: An Approach from the Internet of Behaviors Perspective through Contrastive Linguistic Analysis; From: Internet of Behaviors Implementation in Organizational Contexts
Full Text Chapter Download: US $37.50 Add to Cart
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