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What is Phygital

Chapter 9
Handbook of Research on Emerging Business Models and the New World Economic Order
Referring to the inseparability of physical and digital environments. It is achieved with an interaction at the points of contact with mobile applications and portable devices such as smartphones.
Published in Chapter:
Omnichannel and Experience Approach as a Post-COVID-19 Economic Reactivation Mechanism
Danny Christian Barbery-Montoya (Universidad Espíritu Santo, Ecuador), Dennisse A. Coronel-Arellano (Universitat de València, Spain), and Ariana Soria-Loor (Universidad Santa María, Ecuador)
Copyright: © 2022 |Pages: 14
DOI: 10.4018/978-1-7998-7689-2.ch009
Abstract
The aim of this chapter is to show how omnichannel tools must be applied through the process of creating experiences for the consumers. During the literature review, some authors make approaches to the key concepts connecting omnichannels and consumer experiences; therefore, they explain through the analysis of data the reality of the Ecuadorian environment and global trends. With this context, this chapter will present how, by using macro environment and accessibility, a unique experience may be created in the customer journey in omnichannel.
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Chapter 7
Customer Experience and Delight in the Metaverse
Phygital is the concept of using technology to bridge the digital world with the physical world with the purpose of providing a unique interactive experience for the user.
Published in Chapter: Customer Experience and Delight in the Metaverse; From: Handbook of Research on the Interplay Between Service Quality and Customer Delight
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Chapter 16
Experiences of Digital Survey Data Applied for the Involvement of Societal Smart-Users in Cultural Heritage Awareness
The term derives from the fusion of the words “physical” and “digital”. It means an incorporation of digital functionality within the physical customer experience, and it also includes the reverse process, introducing new path of hybrid experience proposition for digital data.
Published in Chapter: Experiences of Digital Survey Data Applied for the Involvement of Societal Smart-Users in Cultural Heritage Awareness; From: Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5.0
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Chapter 5
How Small Companies Used Shopstreaming in Their Fight for Survival in a COVID-19 Scenario: Case Studies from Brazil and Portugal
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Chapter 1
Digital Marketing Perspectives: Challenges and Opportunities Raised by Technology
Refers to the merging of physical and digital experiences. It combines the words “physical” and “digital” to describe experiences that blur the line between the two.
Published in Chapter: Digital Marketing Perspectives: Challenges and Opportunities Raised by Technology; From: Confronting Security and Privacy Challenges in Digital Marketing
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Chapter 17
Phygital Heritage Experiences for a Smart Society: A Case Study for the City of L'Aquila
Fusion of “physical” and “digital” concepts. The term defines a scenario in which the physical and digital instances fade into each other, ultimately resulting coextensive from a perceptive point of view.
Published in Chapter: Phygital Heritage Experiences for a Smart Society: A Case Study for the City of L'Aquila; From: Handbook of Research on Implementing Digital Reality and Interactive Technologies to Achieve Society 5.0
Full Text Chapter Download: US $37.50 Add to Cart
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