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What is Platform Markets

Chapter 170
Encyclopedia of E-Commerce Development, Implementation, and Management
Economic platforms that have two or more distinct user groups who provide each other with network benefits through value creation exchanges (also called two-sided or multi-sided markets).
Published in Chapter:
What Makes the Platform Network Effects Unsustainable?: Winner-Take-All Strategies and Unpaid Complementors
Wiboon Kittilaksanawong (Saitama University, Japan)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch170
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