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What is Perceived Ease-of-Use

Chapter 122
Encyclopedia of E-Commerce Development, Implementation, and Management
The degree to which a person believes that using a particular system would be effortless.
Published in Chapter:
Role of Trust in Ecommerce: A Comprehensive Model of Interpersonal and Technology Trust Constructs
Narasimha Paravastu (University of Central Missouri, USA), Sam Ramanujan (University of Central Missouri, USA), and Pauline Ratnasingam (University of Central Missouri, USA)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch122
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 422
Dimensions of Technology Trustworthiness and Technology Trust Modes
The degree to which a person believes that using a particular system would be effortless.
Published in Chapter: Dimensions of Technology Trustworthiness and Technology Trust Modes; From: Encyclopedia of Information Science and Technology, Third Edition
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 12
A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework
A user's subjective assessment of the simplicity and user-friendliness of AR applications.
Published in Chapter: A Comprehensive Examination of Mobile Augmented Reality in Tourism (MART) Adoption: Using the UTAUT2 Framework; From: Contemporary Trends in Innovative Marketing Strategies
Full Text Chapter Download: US $37.50 Add to Cart
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