What is Rural Innovation

Even though rural entrepreneurship and rural innovation have been studied for decades, the advent of social media, mobile, analytics, cloud computing, and internet of things—also referred to as digital technologies—has provided new opportunities and challenges for this vast discipline. As a result of the advent of digital technologies, we see new business models, new processes, products, and services emerging in the market. Such opportunities challenge the orthodox view of IT use and innovation, opening new avenues for researches, and challenges the existing theoretical understanding. This chapter is an attempt to understand the existing literature on rural innovation and entrepreneurship in information systems discipline and to identify opportunities for rural entrepreneurship and innovation in the digital era.